Tell us about the creation of So Worth Loving.
So Worth Loving began as a passion project. I was writing a lot of music at the time, and looking for some sort of phrase for my listeners to connect to. I don’t know how to describe how the phrase came about other than it kind of came to me in a whisper. I decided to put out a bold offer on my blog: If you mail me a personal t-shirt of yours, I will spray paint the words “So Worth Loving” on it and mail it back. I was shocked by the response. Not only was my mailbox overflowing with t-shirts and clothes to paint, but I was receiving story after story sharing why these words meant so much to these people. Whether they had gone through a bad breakup or divorce, struggled with an eating disorder, self harm, abuse or depression, or were just having a bad day, I realized that many of us feel unworthy of love, but very few of us actually talk about it. This is what encouraged me to take So Worth Loving a step further.
I wanted to start the conversation about self worth and remind others that they are not alone in the struggle.
What is the So Worth Loving manifesto?
The So Worth Loving manifesto is “No matter my history, past mistakes, relationship status, or career choice, I am worthy of love. I am not defined by my past, I am prepared because of it. While my own voice and others may tell me different, I will lean into the safe people that affirm this way of thinking. When I encourage others to love themselves I am encouraging them to treat themselves with kindness, patience, respect, and all that embodies love. We live our life knowing we have worth. So Worth Loving. It’s a lifestyle.”
This message is important because it is the foundation of what we believe at SWL and it is what we want our #swlfamily to be reminded each and every time they interact with the community. We want to be a safe place where all are welcomed, no matter who they are or what they’ve gone through.
Share your story about the apparel you carry. How often do you come out with new merchandise? Who designs all the super cute graphics?
As I mentioned earlier, So Worth Loving began with spray painting t-shirts. Today, t-shirts are still our number one item. We like using shirts because not only are they a good reminder to you as you’re getting dressed in the morning, but as you go throughout the day, each and every person you encounter will see and be reminded of the message that they are worthy of love.
We do have a couple of accessories that have also been popular, namely our Tag Along Keychains, and we have some really fun and new items coming soon as well! These products are a group effort, but the designs usually come from the hands of our friend Michaella Jelin and our team member Sarah Christopher.
Having grown such a huge following, why do you think people resonate with the message so much, especially in today’s society?
I think it really is just that many of us feel unworthy of love. Comparison is such a crippling thing, and most of the time with social media we are comparing our weakest moments with the highlight reels of others.
We want to be a page that is honest and encourages others to do the same. The more comfortable we get with sharing our stories and not being ashamed of our struggles, the less alone all of us will feel.
I absolutely love the blog and how it serves as a platform to share stories and heal. Were there any surprises from the reaction or response to it?
The blog is really the heart of why we do what we do here. If ever we get caught up in the logistics of it all or start to feel burnt out, taking a look at the blog is always a good reminder that people need to hear the So Worth Loving message. We have been shocked with how beautifully vulnerable so many in our community have been. It is incredible to watch as our #swlfamily rallies around each other and true friendship forms among them.
Storytelling is such a big part of So Worth Loving, and we have seen the power in those “me too” moments that breaks any lie of feeling alone and isolated.
What kinds of challenges did you face when creating the brand and how did you overcome it?
Logistics and numbers have always been the hardest part of it all for me. I went into it not having much experience in that area, but I can truly say I have learned a lot along the way. The biggest game changer has been surrounding myself with people who are more knowledgable than me and asking for help when I need it. I have seen how willing people are if you simply ask!
What can we expect in the future from So Worth Loving?
We definitely have some exciting things coming up for SWL! We are currently working on a whole new line of items for fall, and are planning to travel a bit and visit some #swlfamily around the U.S. in just a few months! We have more details on this coming soon, so keep an eye out on our social media outlets!
If you could offer advice to someone who may be going through a difficult time what would it be?
If you are going through a hard time, I would encourage you that community is everything. Find safe people that will encourage you, walk with you through the tough stuff and celebrate you in the victories. Give yourself grace and take it one day at a time. If all you can do today is get out of bed and walk to the mailbox, that’s enough. Celebrate the little victories. You are strong and you are loved.
FOUNDER ERYN ERICKSON
C O N N E C T